FoodService

SUBWAY® Restaurants wins State Beef Backer Award

The Louisville and Bowling Green-area SUBWAY® Restaurants were recognized as the 2010 Kentucky Foodservice Beef Backer winner during the Kentucky Cattlemen’s Annual Convention.

“It’s always an enjoyable honor to recognize the people who are directly responsible for promoting and presenting our products to consumers,” said Steve Downs, Chairman of the Kentucky Beef Council. “We all have the same goal – making sure customers enjoy delicious, nutritious, wholesome beef, every time they purchase it.”

Last summer the restaurants joined with Kentucky Beef Council to promote a six-inch roast beef sub as the  "Sub of the Ironman" in conjuction with the Ford Ironman Louisville event. During the promotion, restaurants displayed menu footers and ran radio spots asking customers if they were "Ironman Enough". Much welcomed samples of the sub were provided to Ironman participants at the end of the Ford Ironman Louisville event in August. "The roast beef sub was an excellent sub to promote because it not only provided the protein people need to be active, but it also fits on SUBWAY's Fresh Fit Menu," said Alison Smith, director of marketing.

Congratulations Louisville and Bowling Green-area SUBWAY® Restaurants!

Beef U: A Foodservices Guide to Beef

Beef U: A Foodservices Guide to Beef – our wonderful new guide specifically tailored to the foodservice industry – is here! Developed with funds from The Beef Checkoff, Beef U is a comprehensive, in-depth and customizable “train the trainer” program designed to provide the foodservice industry with the latest beef product information and knowledge.

• If you’re not yet familiar with Beef U, you’ll want to be…the expanse of knowledge is incredible. Comprised of 17 different modules, Beef U covers everything from the history and background of the beef industry, to how beef gets to market, to its flavor profiles and cooking methods, to safe food handling and storage. Also included are a glossary of terms and a list of industry resources where you can go for even more information on beef.

 

• Beef U consists of two CD’s enclosed in a custom-designed aluminum CD case. The first CD is an interactive, “build-your-own” presentation program that’s easy to use and flexible, allowing you to cover as little or as much of the content as you want. The second CD is a collection of PDF Fact Sheets with in-depth background information on topics covered in the presentations. Also included on the second CD are support materials such as a Certificate of Completion and artwork to create a Beef U binder; both of which will enhance your Beef U program.

 

• Perhaps one of the best features of Beef U is that your audience can consist of anyone in the foodservice industry… marketing, purchasing, quality assurance or R&D, distributor sales, purchasing and marketing, foodservice operators, and culinary schools. Beef U has been specifically designed to include subject matters that are important to these groups, and in format that allows you to tailor it to meet their specific interests and needs.

If you would like a copy of the Beef U Food Service Guide, contact the Kentucky Beef Council at (859) 278-0899 or by e-mail asmith@kycattle.org 

BEEFlexible for Foodservices and School Foodservices

Visit www.beeffoodservice.com for delicious beef recipes, cut information, food safety tips, and many more industry resources.

Resource for New Beef and Veal Product Development

The Beef Industry's Checkoff-funded New Products and Culinary Center effort is dedicated to increasing the value of the chuck and round. It serves as a catalyst for beef and veal product innovation. Check out www.beefinnovationsgroup.com