The Kentucky Beef Council proudly represents Kentucky's beef farmers through education, promotion, and research programs designed to strengthen consumer trust and increase the demand for beef. Funded by the Beef Checkoff, KBC invests in initiatives that connect consumers with the people and practices behind Kentucky's beef industry. Learn more about the Beef Checkoff and how your Checkoff dollars are working to keep beef top of mind in Kentucky, across the U.S., and around the world.
Beef Quality Assurance (BQA) is a national program that raises consumer confidence through offering proper management techniques and a commitment to quality within every segment of the beef industry.
Masters of Beef Advocacy (MBA) is your go-to program for training and resources to be a strong advocate for the beef community. This free, self-guided online course provides farmers, ranchers, service providers, consumers, and all members of the beef community the tools and resources to become a beef advocate and answer tough questions about beef and raising cattle.
BEEF ADVANCE is a new advocacy training program sponsored by The Kentucky Beef Council. The program is open to anyone interested in becoming a voice for beef, from producers to industry professionals, and beyond.
Applications for Class II will open in the fall of 2026
Join our local beef directory! Submit your farm/business to the directory now.
The Kentucky beef checkoff works on behalf of the state's more than 32,000 cattle farmers. The mission of the beef checkoff is to increase consumer demand for beef through promotion, research, and education. While farmers are hard at work caring for their land and livestock, the beef checkoff is connecting with consumers to promote their product - delicious, wholesome beef.
The Producer Resource Portal allows producers to access images for use in beef promotion. You'll have access to beef lifestyle photography, fresh cut beef photography and packaging, hot-to videos featuring Beef. It's What's For Dinner chefs, infographics, website recipe imagery and more.
The Kentucky Beef Council is an organization working for the cattle producers of Kentucky in areas of promotion, education, and research. The Beef Checkoff funds these programs. The marketing plan is an in-depth assessment of how the Kentucky Beef Council will utilize these funds to increase beef demand.