For Cattlemen
The Kentucky Beef Council proudly represents Kentucky's beef farmers through education, promotion, and research programs designed to strengthen consumer trust and increase the demand for beef. Funded by the Beef Checkoff, KBC invests in initiatives that connect consumers with the people and practices behind Kentucky's beef industry. Learn more about the Beef Checkoff and how your Checkoff dollars are working to keep beef top of mind in Kentucky, across the U.S., and around the world.
Learn About the Beef Checkoff
By law, all producers selling cattle or calves must pay $1 per head federal checkoff to support the efforts of the Beef Checkoff program. Kentucky has an addition $1 per head state checkoff. All funds have to be used for promotion, education, and research. Checkoff dollars CAN NOT be used for lobbying.
State Programs and Resources
Beef Advance
Academy for Developing Voices in Advocacy, Networking, Checkoff & Engagement.
Beef Advance was an advocacy training program sponsored by The Kentucky Beef Council. The program was open to anyone interested in becoming a voice for beef, from producers to industry professionals, and beyond.
Local Beef Directory
There are so many choices of beef and we want to help you find the best option for you and connect you with local purveyors. Find independent farmers, ranchers and butcher shops below that sell beef directly to the public in your county.
Join our local beef directory! Submit your farm/business to the directory now.
2026-27 Marketing Plan
The Kentucky Beef Council is an organization working for the cattle producers of Kentucky in areas of promotion, education, and research. The Beef Checkoff funds these programs. The marketing plan is an in-depth assessment of how the Kentucky Beef Council will utilize these funds to increase beef demand.
Annual Reports
Summaries of state and national beef education, promotion and research programs funded by the $1 per head national beef checkoff program.National Programs and Resources
Kentucky Beef Quality & Care Assurance (BQCA)
Beef Quality Assurance (BQA) is a national program that raises consumer confidence through offering proper management techniques and a commitment to quality within every segment of the beef industry.
Masters of Beef Advocacy
Masters of Beef Advocacy (MBA) is your go-to program for training and resources to be a strong advocate for the beef community. This free, self-guided online course provides farmers, ranchers, service providers, consumers, and all members of the beef community the tools and resources to become a beef advocate and answer tough questions about beef and raising cattle.
Beef Checkoff Program
The Kentucky beef checkoff works on behalf of the state's more than 38,000 cattle farmers. The mission of the beef checkoff is to increase consumer demand for beef through promotion, research, and education. While farmers are hard at work caring for their land and livestock, the beef checkoff is connecting with consumers to promote their product - delicious, wholesome beef.
Producer Resources
The Producer Resource Portal allows producers to access images for use in beef promotion. You'll have access to beef lifestyle photography, fresh cut beef photography and packaging, hot-to videos featuring Beef. It's What's For Dinner chefs, infographics, website recipe imagery and more.
Beef University
Beef University is a free, online training program which covers the beef basics that will help you market and menu beef. Your customers rely on you to be their expert source on the foods they purchase and consume. Beef U will help you understand the ‘ins and outs’ of beef to deliver superior customer service, which translates to an improved bottom line.