Beef Quality Assurance (BQA) is a national program that raises consumer confidence through offering proper management techniques and a commitment to quality within every segment of the beef industry.
Masters of Beef Advocacy (MBA) is your go-to program for training and resources to be a strong advocate for the beef community. This free, self-guided online course provides farmers, ranchers, service providers, consumers, and all members of the beef community the tools and resources to become a beef advocate and answer tough questions about beef and raising cattle.
The Kentucky beef checkoff works on behalf of the state's more than 38,000 cattle farmers. The mission of the beef checkoff is to increase consumer demand for beef through promotion, research, and education. While farmers are hard at work caring for their land and livestock, the beef checkoff is connecting with consumers to promote their product - delicious, wholesome beef.