Sustainability is not a destination. It is a continuous journey being carried out by each generation of farmers responsible for raising and supplying beef across the world. To the beef community, sustainability comprises much more than environmental considerations. Today, a sustainable food supply balances efficient production with environmental, social and economic impacts.
Here are a few ways in which cattle by-products touch our lives:
The journey to deliver high-quality and safe beef requires collaboration from pasture to plate. At each step of the process — from the beef farmers and ranchers who raise beef and abide by Beef Quality Assurance standards to the chefs and restauranteurs who prepare beef in their restaurants - there is a strong commitment to delivering high-quality beef that consumers love. That’s why Beef. It’s What’s For Dinner. in partnership with Chef’s Roll brought beef farmers and ranchers together with chefs. This video series takes chefs across the beef lifecycle to get a first-hand look at the care that goes into creating high-quality beef. But the journey for quality beef doesn’t stop at the farm.
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