KHSAA
Beef is the Preferred Protein of KHSAA
We are proud to partner with the Kentucky High School Athletics Association (KHSAA) to be the preferred protein. Athletes fuel their bodies with high-quality protein. One 3-oz. serving of beef is packed with 25g of protein and 10 essential nutrients. Fuel your mind and body with beef.
Beef it's What's for Winners.Powering Performance with Beef
From the first whistle to the final buzzer, proper nutrition plays an important role in helping athletes perform their best! Whether you're running toward the finish line, stepping onto the court, or taking the field, beef is a delicious and nutritious way to fuel your active lifestyle. As the Preferred Protein of the Kentucky High School Athletic Association (KHSAA), beef is proud to support student-athletes across the Commonwealth.
Through partnerships with Kentucky high school athletics, the Kentucky Beef Council celebrates the dedication, determination, and hard work of athletes in every sport. Packed with 10 essential nutrients, including high-quality protein, iron, zinc, and B vitamins, beef provides important nutrients that support muscle growth and repair, energy metabolism, and overall health.
From pre-game meals to post-game recovery, beef can be part of a balanced nutrition plan that helps athletes stay fueled for whatever comes next. Whether you're an athlete, coach, parent, or fan, there's a place for beef in every winning lineup!
From Start to Finish, Fueled by Beef
From the starting line to the finish line, beef is proud to fuel Kentucky's student-athletes! As the Preferred Protein of the Kentucky High School Athletic Association (KHSAA), the Kentucky Beef Council is proud to serve as the title sponsor of the Kentucky Beef Council Cross Country State Championships at the Kentucky Horse Park.
Each year, nearly 1,500 student-athletes from across the Commonwealth come together to compete for a state championship, surrounded by the support of coaches, families, and fans. The Kentucky Beef Council is proud to celebrate their hard work, dedication, and determination while highlighting the importance of nutrition and high-quality protein for active lifestyles. Throughout the championships, beef is part of the excitement!
From championship medals and awards to interactive activities with Kentucky Team Beef, runners and spectators have opportunities to connect with Kentucky's beef community, learn fun beef facts, and discover how beef's 10 essential nutrients can help support an active lifestyle. Whether you're racing toward the finish line or cheering from the sidelines, beef is proud to be part of Kentucky's winning traditions!
Basketball in the Bluegrass
In Kentucky, basketball is more than just a game - it's a tradition that brings communities together. From packed student sections to championship moments at Rupp Arena, the Kentucky Beef Council is proud to cheer on the student-athletes who make basketball in the Bluegrass so special! As the Preferred Protein of the Kentucky High School Athletic Association (KHSAA), beef is proud to have a place in Kentucky high school athletics.
Through our partnership with KHSAA, the Kentucky Beef Council celebrates student-athletes while sharing the importance of high-quality protein and balanced nutrition for active lifestyles. During the KHSAA Girls' and Boys' Basketball State Tournaments at Rupp Arena, fans can experience the excitement of beef both on and off the court! From the Beef. It's What's For Dinner. Flex Cam and Packed with Protein Student Sections to interactive activities, beef trivia, and nutrition education, we're bringing the power of protein to basketball fans across the Commonwealth.
With 10 essential nutrients, including protein, iron, and zinc, beef helps support active lifestyles and provides the nutrition athletes need to perform their best. Whether you're competing on the court, cheering from the stands, or fueling up for your next big game, beef is always a winning choice!
Fuel Your Body with Beef
More nutrition information
The Power of Beef's Protein
If there was a protein contest, beef would surely be crowned the king! Among the powerful package of 10 essential nutrients beef is known for, protein may be one of the most notable. In fact, one 3 oz cooked serving of beef provides 50% of your Daily Value (25 grams) of this important nutrient – making it an excellent source!
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Beef and Strength
The essential nutrients found in beef, like protein, iron, zinc and B vitamins, provide our bodies and minds with the fuel we need at all stages of life to be the strongest version of ourselves. Learn more about how beef's nutrients, along with a healthy lifestyle, work to help build muscle and mental strength.
Beef for Teens and Tweens
The tween and teen years are a time of transformational change and increasing independence, and adolescents’ nutrient needs set the stage for optimal health and reduced chronic disease risk during adulthood.
Beef Jerky Trail Mix
Looking for a convenient snack to fuel your day? Add store-bought Beef Jerky to a mix of nuts, seeds and fruit.